An Evolution
Since 2008, Ego Maduekwe has defined a vision of modern african fashion-crafting pieces that honour local heritage. Today, the brands ADA and EGO have evolved into a singular house: EGO MADUEKWE, where fashion, home and lifestyle converge under one philosophy--- craft, intention and timeless design.
ready to wear
ADA by alter ego
ADA by Alter Ego is an ongoing collection that transcends seasonal offerings and includes the brand’s most iconic styles.
ADA pieces have become iconic stapes-widely admired, often imitated, yet unmistakably original. widely worn by women who value quiet luxury and timeless design. Each timeless shape has a devoted following and is continually renewed in the brand’s signature prints .
EGO
The artisanal EGO label, is conceived with this ethos: easy to wear modern heritage. we explore traditional embroidery and beading to produce easy to wear heirloom pieces.
Our evolution is born from a desire for stillness and intentionality. A way of life that values pieces made to last, design that tells a story, and the beauty of thoughtful living.
made to last
At the heart of the house is a commitment to craftsmanship, celebrating the artistry of Nigerian makers and techniques, while re imagining them for todays lifestyle.
Each creation is designed to be a future heirloom, collected with intention and cherished for a lifetime.
Bestsellers
SHOP IN STORE
Visit us at our Lagos store
1436 Mall, 1436 Sanusi Fafunwa road, Victoria Island, Lagos.
Subscribe to our newsletter for details on upcoming pop ups near you.
dresses
jackets
pre order
